HOLDS UP TO HANDS ON
The little things you do everyday can take a big toll on your nails, and you need a polish that holds up. It’s a good thing that Essie’s Gel couture gives you 2 weeks of beautiful color that couldn’t chip if it tried. We even made a campaign of torture tests to prove it.
ECD: Martha Brooks ACD: Veronique Halbrey Art Director: Jennifer Abujawdeh Copywriters: Linda Phillips & Lauren Demarest